Recently, a group of lawyers from Portland approached Brick & Balloon about helping with a complete brand creation from scratch.

We worked collaboratively with four decision makers to craft a vision for their firm, including their name, logo, corporate branding, and website.

The partners at Four Point Legal wanted to express their shared values through their online presence. We listened, and created a website that was visually clean, approachable and flourished with copy that would allow their personalities to shine through the screen. We created custom graphics and painted a picture with carefully chosen fonts, colors and photos to make sure their digital space contained a palpable human element.

 fourpointlegal.com

Four Point Legal is a modern, honest and results-oriented team. These lawyers had a reputation to uphold and we took this very seriously when crafting their brand. We chose colors and fonts that relayed a sense of strength balanced with confidence and compassion. The logo contains elements of a compass, invoking four elements, cardinal directions, and other historical concepts that conjure up feelings of stability and solid direction. We also kept a feeling of playfulness in the copy, to ensure the lawyer’s personalities would be apparent and approachable.